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Do You find This Ad Featuring Aishwarya Rai Bachchan Controversial?

  • JWB Post
  •  April 22, 2015

 

Uh oh! Aishwarya Rai Bachchan has come under scrutiny after her latest print ad for a jewellery brand she co-promotes with father-in-law Amitabh Bachchan.

This visual ad shows Aishwarya sitting as the Royalty while showing a black child as her servant. It indicates two social issues – Racism and Child Labor. It is said to be inspired by the 17th century where European paintings of noblewomen with their child servants were quite popular. Like these:img-01 img-02

Moreover, Kalyan Jewellers’ ad looks like it was inspired by this photograph clicked in 1935:old ad

Negative reviews of people rejecting this idea are floating on social-media networks. There is even an open letter that has been addressed to Aishwarya and Kalyan Jewellers that is doing rounds on internet.

Closer home, we even found this picture from a photo-shoot that resembles the print ad’s idea. Found out, it was shot in Pakistan, created by Pakistani designer Aamna Aqeel in May 2013 in her ‘Be My Slave’ fashion shoot. img-03

Controversial, right? It was even labeled as ‘tasteless and racist’.

Do you feel Kalyan Jewellers’s print ad has a vibe of racism and child labor promotion? Tell us in the comments below!

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