Meet The ‘Sola Sahelis’ Of Rajasthan
- JWB Post
- September 16, 2015
The above picture is from an event hosted by the Frontier Markets and the International Finance Corporation (IFC) on “Increasing Access to Reliable and Affordable Solar Products in Rural Rajasthan’ that had Madhopur MLA, Princess Diya Kumari, as the guest of honor.
‘Solar Saheli’ is a new initiative to nurture women entrepreneurs living in rural Rajasthan. This on-going campaign helps women understand the importance and usage of solar energy.
Frontier Markets is a rural marketing, sales, and service distribution company that has sold over 80,000 solar solutions till date, and has created 225 retail points and 250 solar sahelis.
The company is encouraging rural women to come forward and have dialogue with others explaining how one can save both power and money using solar resources in lighting, etc. Moreover, one can easily overcome the issue of lack of electricity.
What a brilliant initiative!