We Wish All Moms Act Like This
- JWB Post
- April 11, 2015
Veronica is a mother of two children who love Big Hero 6 (the cartoon series). The other day kids demanded pillows with Big Hero 6 printed on them. So she tried to place an order but found out that the two integral parts of the story – the 2 woman characters – are missing from the fabric!
After this the mother got really angry and wrote a letter to the fabric manufacturer Springs Creative expressing her sadness on why the two characters – Honey Lemon and GoGo – are missing in action! She writes:
I am the mother of two wonderful children who wanted some super cool pillows made out of their favorite characters in Big Hero 6. They love all of the characters, but their favorites are Baymax and Honey Lemon. Guess what’s missing from the fabric, not just Honey Lemon, but GoGo too. BOTH of the ONLY female characters, both equally as brilliant and smart and capable as Wasabi and Hiro, are missing. It’s not Big Hero 6 without them.
I can’t find a way to contact Disney to right this terrible wrong. As a woman, and an Engineer, I myself find this offensive. Put the Big Hero 6 back together on the same fabric. Even my children do not want the fabric without ALL of the heros on it.
But the company, instead of being nice, replied in the most horrifying manner:
Thanks for your email! Here is a little background on how we develop our designs. When designing for a new film, we are developing well before the film is released and long before we have seen the movies ourselves. Thus, we rely on the filmmakers to provide a recommended target audience. Disney’s target audience for Big Hero 6 is boys 5-12 and secondary are girls 5-12 and teens. Since this is geared toward boys, we chose to focus either on the main characters (in this case Baymax and Hiro), or on just the boy characters. We have found boys do not want girl characters on their things (eeeww girls! Yuck! Haha). Should Big Hero 6 continue to resonate in the market place I think you will begin to see more product and even fabric with all the characters including the female characters.
I hope this helps explain why you might see product this way. We enjoy hearing feedback like this. So please, continue to do so.
Emily Robbins Kelly
Springs Creative Products Group, LLC
Whoa! It clearly showed the narrow mindedness of the team and how they have been differentiating between the 2 genders. Moreover, Veronica was shocked to get this kind of response from a woman! She decided to write back. This time, in a more stern manner:
First off, it’s Big Hero 6. Not Big Hero 4 and two others.
Women have just as much of a right to be here, be represented, acknowledged and idolized as men. Women have a place in this world too, and are capable of achieving greatness in math and science as well.
By eliminating the women in your fabric design, you are telling boys that it’s OK to think girls are yucky, unworthy and less than a boy. You are also telling girls they are unworthy, unwanted and that it’s un-cool to be smart and confident.
It’s not just your one design. It’s your design, with all of the other designs in the industry, in our daily lives, that tell girls and women that they are not worth it, they are not as important or capable. And even more dangerously telling boys that girls are worthless and yucky.
Colors, math, science, music and art are for everyone. Not just some for boys, and not just some for girls. For everyone!
But as for this design it’s a total failure, despite your target audience approach. It’s called Big Hero 6, and you are missing two of the hero’s. And I truly don’t think you will find many objections from any boy or girl to having ALL of the hero’s represented.
I will have to make my own designs for now,
Ah, what a mother!