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Why Indian Online Shopping Portals Have More Non-Indian Models Posing For Them?

  • JWB Post
  •  August 24, 2015

 

All of us love shopping, and when it comes to online shopping, the love comes out stronger. Thanks to the easy accessibility.

gori3Models wearing varieties of ethnic clothes and showing how lovely they look in them make us add every such item in the shopping cart. But little do we know that these models on Indian e-commerce websites are foreigners – on whom every vibrant color of Indian ethnicity looks pretty awesome.

These fair-skinned models are actually helping online stores make huge money. While shopping, we totally neglect the fact that not every type of brown skin can compliment colors shown on fair-skins. gori2

However, the e-commerce owners don’t really agree with this notion. Murlali Balan, manager of an e-commerce operation, told TOI once, “Non-Indian models are professional, they’re punctual and they work well with photographers because of which you can get more shots in a day”.

Well, what’s your say?

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