Bloody Black Bag
Have you noticed how sanitary napkins are perpetually sold, transferred, and hidden in black covers and bags?
Why? Simply because other than being our knights in shining armor during ‘those’ days, they are embarrassing. Hai na? But guess what? It’s about time that we get our period buddies a new home, and make menstruation taboos homeless.
This is exactly what JWB’s latest campaign ‘Bloody Black Bag’ aims to achieve. In lieu of International Women’s Day and in association with Kishori Jaipur, we wish to empower Jaipur women by killing the menstruation taboos that hold them back. We’re designing and distributing colorful bags to various pharmacy stores across Jaipur, to replace the black polyethenes that are used to cover sanitary napkins.
Are you ready to join the momentum, and embrace the change? Or are you going to go with the flow (Pun intended)?
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