Thursday, April 14 2016, 04:47:10
  • fatasstic
  • fatasstic
  • She Says

Ayushi Agarwal

JWB Blogger

Lakmé Fashion Week: These 5 Women Walked The Ramp To Make KickAss Statements

  • JWB Post
  •  April 5, 2016


The world of fashion & design is counted amongst the most powerful and influential arenas of India. It is a billion dollar industry, which keeps on growing every second. Apart from being huge, it holds immense power to influence individuals through glamour and design.

The Lakmé Fashion Week is considered as the most awaited event of the year for all those people who are directly involved in this career field, AND for those who like to admire the pretty things from afar. The Internet is flooded with runway pictures of models wearing out-of-the-box apparels. The fashion critics are going crazy, and those sitting at home are trying to seek inspiration from the new designs.

All in all, the fashion week is an important event which can be used to address some social issues as well. And that’s exactly what Reliance Retail did.

On 2nd April, Reliance Retail launched their online clothing portal called AJIO at the Lakmé Fashion Week. Instead of going with the usual runway models, the company chose five show-stoppers that demanded the right to be included in our Indian society. This unusual runway show, hence, gathered the much-deserved media attention.

One of the showstoppers was Laxmi Narayan Tripathi, a transgender activist, and Bharatnatyam dancer. She stood up for the “Gender No Bar” category.

In India, people rarely shy away from commenting and making fun of someone who they think is not dresses age-appropriately. So, actress Helen stood up for “Age No Bar”.

Bollywood actress Sunny Leone has been facing a lot of disrespect from the Indian public for choosing to become a pornstar. Hence, she stood up for “Choice No Bar”.

In addition to being obsessed with fair skin, we also have a habit of indulging in the occasional fat-shaming. Comedian Bharti Singh walked the ramp for “Size No Bar”.

Then there are some careers that we feel are reserved solely for “the men.” To prove otherwise, Suman Sharma, the world’s first woman to fly the Russian MiG-35 fighter jet, graced the show for “Career no bar”.


Contact us for your story


Leave A Comment

  • JWB along with the brand Jewel Saga bring you a selfie contest inspired by the campaign AidToMaid.