Now, Men Can Know What It Feels Like To Have E Cups
- JWB Post
- August 26, 2016
The society constantly says that being a woman is a boon, it’s not. You have the pregnancy, periods, boobs. Honestly, I hate bras. They captivate your boobs and do not even hold them up properly when you’re running down stairs, or worse, travelling in an auto-rickshaw on Indian roads.
Imagine the horror for women in DD cups or E cups. How hard is it for them to manage their daily life and not suffer from continuous back pain?
If only men understood our pain. That’s what I used to think. The men of PrimaDonna Lingerie, in have restored my faith in men.
Ignace Van Doorselaere, the CEO of PrimaDonna makes his male employees wear fake boobs, so that they understand what it is like to be a woman. “There is only one way for a man to realize what an E-cup feels like, and that is having an E-cup,” he says.
The average E-cup weighs around1-1.5 kg per breast. He makes his male employees hang weights around their necks. “Good support is important. Everybody at PrimaDonna knows that now,” Doorselaere says.
Watch the video here and smile.
Now that they’ve helped men understand what it is like to be a woman, I think more companies should follow the fashion. I’m looking at you, sanitary pad companies.
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JWB along with the brand Jewel Saga bring you a selfie contest inspired by the campaign AidToMaid.
