Barbie’s All Set For The Presidential Elections!
- JWB Post
- July 14, 2016
It’s official, Mattel is introducing the all new President and Vice President Barbie dolls! *Screams Internally*
Sorry, my nostalgia is showing. But, you can’t blame me, can you? Barbie was an important part of childhood.
Anyway, according to a press release, the doll is said to represent Barbie’s first all-female ticket, meant to expand her career opportunities to more inspiring and empowered roles.
Barbie has partnered with She Should Run, a “non-partisan organization dedicated to expanding the talent pool of future elected female leaders,” to create these new White House dolls. They hope that by working together, they can create more products that will enhance conversations between parents and young girls about their future as leaders.
Co-founder and CEO of She Should Run Erin Loos Cutraro said in a press release that she believes “our country will benefit from having a government with varied perspectives and experiences” and feels that the new dolls will “encourage girls everywhere to unlock their leadership potential.
Barbie had already run for president in the past, but this time, she’s doing it with another lady by her side that’s Vice President Barbie. The set is said to “emphasize what Barbie enables— allowing girls to reach their limitless potential by playing out commander and chief.”
This Barbie set comes in with Mattel’s launch of the “Shero” campaign – a celebration of women who “like Barbie, have broken boundaries, challenged gender norms and proven girls can be anything they want to be”. Thus, they’ve made dolls resembling Olympian Gabby Douglas, Misty Copeland, Ava DuVernay and .
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