Saturday, August 06 2016, 11:51:48
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Priya Motiani

JWB Blogger

Smriti Irani’s #ILoveHandloom Campaign Is Going Viral For All The Right Reasons!

  • JWB Post
  •  August 3, 2016


Every social media addict knows, and knows too well, how prevalent (and annoying) the accept-this-challenge-and-tag-other-friends trend is.

Well, guess who has been putting it to use lately?

Smriti Irani, the former HRD Minister who is currently heading the Ministry of Textiles.

On Monday, she took to Facebook and Twitter to launch a campaign called #IWearHandloom.

Quoting her words, the campaign is ‘to show support to a community which weaves the diverse fabric of our nation’s rich heritage and bring international fame to our nation. It is a tribute to women who contribute to 15% of cloth production in India and 95% of world handloom production, it is saying thank you for their hard work and dedication for keeping our traditions alive.’

She is calling out people to exhibit their support by posting their pictures wearing handloom with #IWearHandloom. Oh, also, she urges you to tag at least 5 of your friends so that they do the same.

The response to this callout has been, well, beautiful! Scroll through these tweets to know what makes me say so.

So, when are you posting your #IWearHandloom picture?

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