Jayati Godhawat
JWB Blogger
This International Brand To Launch Nail Polish Range For Muslim Women
- JWB Post
- August 4, 2016
Orly, a nail polish brand will be soon coming up with a line of new “breathable” nail polishes, especially for the devout Muslim women.
According to a tradition in Islam, Wudu or Ablution, before prayer, men and females have to wash all parts of their body.
“If something is blocking [your nails], that is not acceptable,” and so “if you have nail polish on that is non-porous, that is not considered halal,” explained Habib Ghanim, Director, ISWA Halal Certification Department and President, USA Halal Chamber of Commerce.
And so, Orly offers nail polish which uses similar technology to that of a contact lens and is non-porous.
“[The nail polish] allows oxygen and hydration to pass through,” the brand stated.
And, if the water can penetrate through polish and wash the nails, it can be worn by Muslim people during ablution.
The nail polish brand also wants to obtain halal certification in Europe and is working towards it. Also, Orly’s Breathable polishes contain a host of conditioning ingredients, such as vitamin B5, argan oil, and vitamin C. The launch collection will include eighteen polishes in different shades ranging from soft nudes to deep plums.
It’s an example for other International Brands to focus more on community- specific consumers and bring forward customized product lines which will help them to expand their market share through appealing and embracing the religious sentiments of the people around the world.
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