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Jayati Godhawat

JWB Blogger

This Woman’s Open Letter To H&M Asking If She’s ‘Too Fat’ Is Spot-On!

  • JWB Post
  •  June 20, 2016


Have you ever had to struggle to shop for clothes because you were ‘too big’ to fit in the ‘normal’ size which most of the brands have kept in their stores? And, have you ever been directed towards a teeny-tiny section titled plus-size clothing where shapeless fabrics just hang on the corner with no sense of style, cuts or designs?

I have been there for way too many times, which is why, when I came across an open letter to H&M on Facebook written by Ruth Clemens, I knew the exact feels.

This British-native girl aptly described how most high street and fashion apparel brands have limited sizes which are suitable only for a particular body type.

Here’s her letter:

H&M gave their response to Clemen’s post which read:

“Hi Ruth, thank you so much for your feedback. We are sorry to hear about your experience in the store recently. We always want our customers to have an enjoyable time when shopping in the store and to leave feeling confident in themselves. At H&M we make clothing for all our stores around the world, so the sizing can vary depending on the style, cut, and fabric. We value all feedback and will take on board the points you and other customers have raised.”

H&M’s may have been quick in response. However, they did not present any solutions for the issue.

This is not the first time that people have used the social networking sites to condemn the size policies of the fashion brands for women apparels.

It’s high time that the designers of such big brands understand that there’s no one specific body-type of women in the world. They have to be sensitive towards the needs of women of all body types.

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