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PHOTO TEASER: Apra as a mirror reflection of her Mom Neera

  • JWB Post
  •  May 10, 2014


Let us make this campaign a tribute to dear mom. We mean, to both moms. The photo session with the 2 duos of Jaipur women – a Mother & her Daughter, and a Mother-in-law & her Daughter-in-law – is done and here we are showing you a photo teaser of how this happened! 

The campaign is called ‘Mirror Reflections’ where these mothers (in-law) and daughters (in-law) will help all of us realize that stubbornly wanting to see your own reflection upon the other’s one is the lack of wisdom.

An ocean of love dipped sentiments: Presenting the first duo – Neera Mehra & Apra Kuchhal (mother & daughter)

The magical mirror frame was adjusted so that the lenses of our photographer Vinod Singh Gusain could catch the glimpse of the duo . …From the most hidden angles of the private conversation with a mirror reflection.

The antique gold painted mirror frame is the symbol of the by-gone time, and how this time has left its mark, while the shine of gold remains constant…just like the time spent together and the love in our hearts.

Of course, women love makeup! And Mirrors are made to reflect their beauty! urged us to use only natural essentials for the ritual! We have obeyed Aura’s mouth-watering ethics wholeheartedly. FYI, strawberry served us as the yummy lipstick.

Why is Apra smiling? Maybe, it is a smile of her dear Mom that has reflected on her face?

We encountered the most stirring moment when Neera, the mother, got tears in her eyes after Apra asked her – ‘Maa, what is the one mistake you don’t want me to repeat?’ The answer was emotional and rousing.

Oh, and the red Rose was the duo’s shadow blush for rosy cheeks. Like we said, customized natural beauty products of Aura Thai Spa & Salon were the inspiration.

…and so were the grapes. The Chandelier Earrings!

Our team went all prepared with a personalized set of questions that Neera & Apra were to ask each other. We already can’t wait to tell you the details.

Not all the preparations were done by us. Apra’s home was equally welcoming filled with lovely fragrance, warm smiles and unforgettable gestures.

The mission was accomplished! Neera & Apra continued their conversation even after the shoot. A sign of old talks being revived.

The full story is coming soon!

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