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Himanshu Roy

JWB Blogger

This Bengaluru Woman’s Diwali Picture Is Selected By iPhone, The Reason Will Surprise You

  • JWB Post
  •  March 16, 2016


I bet that you don’t keep a track of the countless snapshots that you take by your mobile and post on Instagram every day. But what if one day you get to hear that one of these pictures had been selected by none other than tech giant Apple? Disbelief? Seems justified!

Well, that’s what precisely happened with photographer Ashish Parmar, when he found out that the photo of his wife, which he had clicked back in Diwali, with his iPhone 6S, has been selected by Apple for promotional activities.

And today we are in New York!!! Thank you @zeebeeoh for hanging out with us!!! Follow me on Instagram to see where we go next!!! #shotoniphone6splus #appleworldgallery

A photo posted by Ashish P (@ashishjparmar) on


The result? We now have the picture of a smiling Raina, Parmar’s wife installed as hoardings in 5 cities of India and many other places in the world.

Clutching an illuminated diya and smiling, Raina looks great in the picture which Apple has singled out for their advertisement campaign to market the awesome picture quality of the iPhone.

When Parmar uploaded the photo on Instagram, never in his wildest dreams did he imagine that a few days later he would be contacted by Apple.

That surely is a surprise! Along with India, the photo that you have clicked will also adorn the streets of cities like Sydney, Paris, Milan, Shanghai and LA!

An ecstatic Parmar, who is also a wildlife photographer, says that the photo is special to him primarily because that was the first Diwali of his wife in their house after marriage. Apart from the picture quality, one look at the photo tells tons about the photographic skills of Parmar. The photo is a unique mishmash of tradition and grace, with the light of the diya making it even more beautiful.

No wonder that ever since Apple chose the photo, both Raina and Parmar have become overnight celebrities and are being requested to give interviews to various TV channels and magazines.

Well, miracles do happen!

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