Can't Keep Calm Coz Louis Vuitton Perfumes Are Here

Saturday, October 29 2016, 09:21:09

Jayati Godhawat

JWB Blogger

Can’t Keep Calm Coz Louis Vuitton Perfumes Are Here

JWB Post

August 20, 2016

If owning a Louis Vuitton bag was on your wish list, update it with the Louis Vuitton perfume.

Les Parfums by LV will include 12 fragrances ranging from floral to oud and leather. The scents are given poetic names like Mille Feux (“A Thousand Lights”) and Contre Moi (“Close To Me”), Rose Des Vents (“Rose of the Winds), and the face of the collection is the famous French actress, Léa Seydoux.

Interestingly, Louis Vuitton first launched a range of crystal bottle perfume under, “Editions d’Art,” and Heures d’Absence was the first fragrance of the collection which hit the stores in 1927. And then, Réminiscences and Eau de Voyage were introduced in 1946.

So, it’s been 70 years since the last fragrance by LV and this time the brand has left no stones unturned to make their new collection a success. And, so, they have employed the third-gen master perfumer, Jacques Cavallier Belletrud and have set up base in his homeland Grasse.

According to the LV, the perfumer has “spent months travelling the world in search of inspiration. Breathing the fragrance of exotic places and rare materials, he created Les Parfums Louis Vuitton: a journey of emotions.”.

Chairman and Chief Executive, Louis Vuitton, Michael Burke, reportedly stated to the New York Times, “Over the last 20 years, we have extended our reach everywhere from shoes to accessories to jewelry and beyond… And fragrance — a fundamental aspect of dressing, and telling the world who you are every day — was our last major frontier. It is of no real surprise we decided to go into this in a big way.”

The collection will be available in LV stores across the world and on some online platforms from September 1, and each bottle of the exotic scent will cost about $240 (Rs. 16000 approx.)